The Green Itch

The Green Itch, a fabric upcycling brand born out of the shared passion for environmental sustainability and empowerment.

Co-founders Hiral and Desha crossed paths through Rotaract, both driven to make a difference.

Hiral had the vision, and Desha provided the support and motivation needed to bring it to life.

Established in November 2022, The Green Itch has already made a significant impact, saving over 100kg of clothing from ending up in landfills and preventing more than 2500kg of CO2 emissions.

But it doesn't stop there. We believe in a holistic approach to sustainability.

Our tailors are women seeking financial independence, empowering them to shape their own destinies.

At The Green Itch, we go beyond environmental goals, striving to uplift the lives of those involved in crafting our products.

To ensure nothing goes to waste, every item comes with a seed paper tag, allowing you to plant a reminder of our shared commitment to the planet.

We believe in leaving a green imprint not only through our products but also in the memories we create.

Join us on this journey of conscious consumerism and sustainable living. With The Green Itch, your purchase is not just a transaction; it's a step towards a greener future, supporting both the environment and the livelihoods of the incredible women who bring our creations to life.

Together, we can make a lasting difference, one upcycled fabric at a time.