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When we say SHANTI, it signifies serene in Hindi. I created the SERENE brand with the aid of a group of family members using all of my innovative ideas.

It helped me realize that you may start a project and succeed in it at any time. You simply need direction and assistance.

I work with a group of women workers to handcraft every item we sell.

I noticed the stock of my plants as I practiced yoga on my deck. I became aware of the necessity of oxygen when I observed individuals battling to obtain oxygen cylinders.

Therefore, I reasoned, why not sell plants so that every home would have a plant in it. So I thought, "Why not put it in jute baskets so that it looks more aesthetically pleasing and elegant and encourages people to buy."

I discovered macramé while experimenting with jute. In general, macramé is credited to Arabic weavers of the 13th century who used beautiful knots to finish their designs elegantly.

When sailors first started sailing on ships, they created macramé, which are knots. It used to occupy their minds. They would make money by selling these at that time.

It made excellent knotted items for hats, belts, and hammocks.

Ideas always come to you and, if you want them to, they can flourish in your mind like creepers and leaves. You can acquire ideas through meditating, which is how I came up with my company name.

It’s a journey and it’s an experience. As we all know, all things grow with love.

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